SEASONAL CONCEPT DESIGN

Category concept briefs for Cole Haan, Fall ‘17

I developed the overall brand concept direction, product positioning, lifestyle category assortment and product design briefs for each below categories.
I led the product design/development of outerwear, handbags and all lifestyle goods.

DRESS

Cole Haan “uptown” product design & concept brief.

CASUAL

Cole Haan “downtown” product design & concept brief.

SPORT

Cole Haan “Grand” product design & concept brief.